As a business leader, it’s important to think about the future of work. What worked last year may not work now or in the future, and those who think ahead instead of following are better-equipped to leverage new opportunities. When looking at the future of hiring, recruiters need to think about what candidates are going to want now and later in order to better serve them and make the best hires in the years to come.
Professional services giant PWC recently released The Future of Work: A Journey to 2022, a white paper concerning current trends in the business world and assessing its future.
So what can we give the employees of today to satisfy the workers of tomorrow?
Workers Want More Job Security
When asked whether employees wanted job security or a raise, most potential employees chose better job security. Though most (45% of respondents surveyed) said both are equally important, 40% chose to have better job security instead of higher pay (only 15% wanted a pay raise). When candidates envision future employment, they recognize the increasing competition in the job market. Once a worker finds a job they’re engaged in and comfortable performing, they want to know that job is secure.
Employers should emphasize the security of the jobs they’re offering over competitive pay. While competitive compensation models are obviously important, employees value job security even more highly. After all, offering a big pay raise a year from now but not job security is about as useful as offering free gas to someone who doesn’t have a car.
They Want More Environmental Friendliness
If you’re looking for another way to stand out to job seekers, consider highlighting your environmental friendliness. More than 70% of workers are unsatisfied with their employer when it comes to environmental efforts, while 20% would take a small pay cut to work for a more environmentally-friendly company. As the average worker becomes more aware of the world around them, the businesses looking to hire them should say that they, too, are looking for ways to help the environment.
If your company doesn’t have any CSR (Corporate Social Responsibility), it could be time to begin thinking about going all in. Companies with socially conscious programs tend to see more money in the long run, but only if they fully commit to the idea. This means that if you want to continue attracting the best, brightest, and most environmentally-aware candidates on the market, you can’t just plant a tree in a forest and say your company is making a difference.
They Want More Privacy
One important note from the PwC survey: seven out of ten employees don’t want their employers spying on them. Software that keeps track of what workers are doing is a fact of life in business now — 66% of employers are watching employees use the internet. But on the flip side, more than half of employees break corporate policy in order to use their personal device.
What this tells us is that although employee internet tracking is important in making sure workers are staying on-task, it’s just as important that those same workers don’t feel like they’re under the constant eye of their supervisors. Employees shouldn’t spend all their time surfing the web, but doing so in moderation actually can boost productivity every day.
Between privacy, environmental awareness, and job security, workers are becoming far less tolerant workplaces that think of them as disposable. They want to stay in better workspaces that also align with their principles. As a recruiter, you should be looking at these forward-thinking candidates not as a demanding employee, but as the first wave of a new generations of workers who will do much better work for you, as long as you can meet them half-way.