Article from Identified
"As social media has become more mainstream, it will become more of a regular part of sourcing, candidate attraction, engagement and hiring."
Social media is having a huge impact on recruitment but your strategy will depend on which social media site you are using to source.
Social networks can be a great way of identifying, engaging and ultimately hiring candidates, but only if the right candidates are actually available there in the first place. This is the challenge for many recruiters: actually finding where their target audiences are on social media. Too many recruiters continue to source on too few social networks, limiting themselves to networks like Facebook and Twitter.
For social recruiting to be a fully integrated part of a recruitment strategy, recruiters and companies are going to have to come out of their comfort zones and be prepared to adopt new techniques and try new networks. While recruiters are getting used to posting more jobs on LinkedIn, Twitter, and Facebook, it will take a little longer for them to fully embrace engaging with candidates on these platforms.
As social media has become more mainstream, it will become more of a regular part of sourcing, candidate attraction, engagement and hiring.
Recruiters need to take more of a role in building their own recruitment brands, both professional and personal, for 2014.They need to push themselves out there as industry experts and use content marketing as the vehicle for this.
Whether they write their own specialist blog, share relevant content on targeted social networks or actively participate in industry communities, they have to be thinking about how they are perceived by candidates. This content provides social proof and trust, something that many candidates are not yet confident in when it comes to recruiters.
Written by: Andy Headworth, Founder, Sirona Consulting