Written by Lisa Jones.
I’ve been catching up on content and this report is pretty eye-opening. It tells us that:
- Marketers now work 45.9 hours per week, up from 44.3 in 2015, and more than their non-marketing counterparts at 45.1 hours.
- After email and meetings, marketers have only 38% of their time left for their primary job duties.
- When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders.
- The prevalence of conflict between marketers and other teams stayed sky high from 2015 to 2016 at 98%.
So, bearing in mind how we work with recruitment marketers, we’re conducting a survey of our own for the recruitment marketing community. So far, the results are compelling:
What do you love about your job?
- 73% love seeing clients and candidates engage
- 82% love seeing lead gen and profit as a result of their efforts
- 64% love seeing a campaign come together
- 82% love growing communities
- 82% love reporting back successes
What frustrates you about your job?
- 73% are frustrated by recruiters not getting why marketing is important
- 27% are frustrated by their bosses not getting what they do each day
- 20% don’t have the tools that they need to be successful
- 75% don’t know how to measure the ROI of their efforts
- 64% struggle to get talent and clients to engage
What do you think?
What do you love and hate? What frustrates you?
Do you want to be “better” at your recruitment marketing? More talent attraction, client leads and ROI (and less colouring-in)
Take part in our survey! We give a lot of content away to our community – so now it’s time to give some to us (anonymous of course!)
Come to our Event
And if you want to improve ROI / talent attraction, recruiter engagement, book yourself onto our Recruitment Marketing Masterclass on 22 March 2017.