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Five Things to Learn About Recruitment From Some Of The Biggest Global Companies

Posted by Megan Stollery

12-Sep-2016 11:45:00

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Hiring is no longer only about the CV. The ways and means by which people can apply for jobs is becoming more creative and the job seeking population know this. Candidates are getting creative in their job hunting, but so are companies. Every company, big or small, takes a different approach to recruiting and below we have listed some of the best in the world.

1. Facebook makes people feel needed

Facebook is the social networking giant people would most love to work for. With gourmet restaurants (all free of charge), $4,000 when you welcome a new child into the world (A.K.A. baby cash), together with four months paid leave, autonomous working to allow employees to reach their full potential, considerable salary packages, a weekly Q&A from Mark Zuckerberg - he takes notes and wants as much interaction with his staff as possible. A PayScale report found that 81% of Facebook employees believe the work they undertake to be meaningful. Facebook is a shining example of how to recruit the best… by offering the best.

2. Google likes to hide its job adverts

The leading online service provider, Google are exceptional in their approach to recruiting technical talent. Max Rosset, an American developer, searched for a Python (programming language) query in Google, The results were displayed as normal but then, in the middle of the screen was the message “You’re speaking our language. Up for a challenge?” Max accepted and was taken to this Google page where Max received instructions. He completed the challenge and was quickly offered a role with Google.

3. Lego conducts hands-on interviews

The Danish company was searching for new Master Builders (yes, they exist outside the Lego Movie!), they searched high and low for the best Lego builders. Managing it down to a short list of candidates, the hopeful applicants were each given a limited number of bricks and time to be as creative as possible, Lego held three-round knockout stages until the final “Night Round” where the winner was hired on the spot.

4. Volkswagen sneak around Germany

Running short on mechanics, VW approached the hunt in a most novel way. Sending faulty cars to numerous service stations around Germany, VW had placed job adverts underneath the faulty cars offering the chance for the mechanic to apply.

5. Button kill you with kindness

Okay, Button really shouldn’t be on the lost of biggest global companies (it’s a flea by comparison), however, they were recently voted the best place in New York to work. By employing the Japanese principle of Omotenashi, the Japanese way of hospitality of understanding, warmth, and respect, providing this hospitable service without expectation of reward. How does this translate into the best place to work in New York? They reimburse your tuition fees, give you $1,000 to welcome your new baby, allow you to work from home, pay an average of $97,000, provide exercise facilities, retreats, provide 100% health care premiums (vital in the US), allow you time to undertake work for the benefit of the community, free daily lunch, and generally anything to satisfy the day-to-day needs of their employees.

The very last thing recruitment has to be about is a CV. In our brave new world we have an endless supply of creative means of attracting talent and allowing that talent to be showcased without adhering to the usual recruitment methods. What do all of these companies have in common? They all care deeply for the personal and professional well-being of their employees. Happy employees do good work, and (at least the top four) do exceptional work and are amongst the most innovative organisations in the world. Get inventive in your recruitment efforts and you will be rewarded with the best people.

To get the full scoop on the current state of recruitment advertising and how your company can keep its recruitment strategy relevant, download Broadbean's just-released How Recruiters Can Be More Like Marketers report here or by clicking below:

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Topics: Recruitment Marketing , Employee Benefits , Employer Branding