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Inside Tip: Using Candidate Personas to Find the Best Job Boards

Posted by Kelly Robinson

28-Apr-2015 11:00:00

We’ve previously discussed how to develop candidate personas for target recruitment messaging. Now, let’s take a look at how candidate personas can be put into action. Candidate personas should be top of mind when creating social recruitment messages, reaching out in emails and creating job advertisements. However, they can also be used for a more specific method of targeting candidates: the niche job board.

Niche job boards are specific to an industry or demographic. There are job boards for Veterans, job boards for working mothers, job boards for remote workers and so many more. In fact, over 40,000 online job boards come and go every day, and with that many to choose from, how do you know which ones to focus your spend on?



Look for these key components in a niche job board:

#1 - Content Curation

Niche job boards that use relevant content to support the interests and needs of their targeted job seekers are thought to be more useful. When visiting a niche job board, look to see if they publish a blog or have an RSS feed that publishes articles targeting the candidates you’re looking for. Your ROI on posting to this job board is likely going to be better since the job board itself brings in reliable prospective candidates.

“Every company and marketer wants to be known as the go-to source for information in their niche, and a healthy curation strategy can position a company as a thought leader. 85% of curators say establishing thought leadership is their main objective, a 6% increase over 2011. Not only is actively curating a valuable tool for establishing authority, it can help individuals build relationships with key bloggers and companies.” - Jared Woods, Writtent

See for yourself: HCareers, a member of Broadbean’s Job Board Network, has found a great balance between providing career advice, posting industry-related news on their blog and serving as a job board for the hospitality industry.


broadbeantwitter-01 With over 40k online job boards, how do you know which ones to focus your spend on?



#2 - Employer Testimonials

Testimonials from real employers that used the niche job board are a great way to see how credible a job board is. 90% of consumers state their buying decisions are influenced by online reviews, and the same can be said for an employer’s decision to purchase ad space.

See for yourself: One look at Talent Zoo’s testimonial page and you’ll see a list of satisfied employers. If you scroll down to the bottom, you’ll also see a host of credible media outlets that have featured Talent Zoo.


#3 - Job Seeker Analytics

How about a niche job board that is completely upfront with their job seeker views and clicks analytics?

See for yourself: Check out this job board, RecruitMilitary, a member of Broadbean’s Job Board Network, to see how they prove their worth by keeping a ticker on their homepage with data regarding job postings, job views, visiting candidates and job profile views.

All three of these things need to be considered when looking for the right online niche job boards to focus your time and spend on. Client testimonials prove credibility, content curation proves visitor security and upfront analytics serve as proof points that a job board is worth your time and money.


Broadbean can help…

See for yourself: Access thousands of job boards in the Broadbean Network. Post your job adverts to hundreds of countries, reaching millions of candidates, for free or for a fee with our integrated job board partners.

Distribute jobs to generalist, niche and regional job boards located throughout the world as well as post jobs to free sites, aggregators and social channels.

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Topics: job board , Recruiting , Candidate Personas