Kelly Robinson - Broadbean, Founder & Chief Executive
Last week, I shared a few thoughts about long-term digital trends in the US recruitment market. And the more that I think about it, the more I think that the industry still has a lot of work to do if we're going to keep doing a good job for businesses and recruiters over the next decade.
Every industry that relies on technology runs the risk of getting a bit lazy. And I think we're in danger of letting that happen in ours. From a hiring perspective, we’re still too focused on old ideas about matching algorithms that are based on qualifications and experience rather than potential - a fact which is seriously limiting the size of the candidate pool and denying companies access to huge numbers of talented people. I strongly believe that there's room in nearly every company for candidates to grow into that potential, rather than be up and running on day one.
Uncovering potential, though, has some problems of its own as far as technology is concerned. To do it consistently and reliably, we need better and smarter tools than the ones we have now, tools that include semantic search and psychometric techniques as well as conventional matching technology.
It’s no coincidence that this is exactly what Evenbase is doing with Jobtology. Across the group, we're very aware of the fact that we can do a better job of solving problems for businesses, not just giving them lists of supposedly ideal candidates. We need to give them better tools for assessing all of their recruitment metrics, from ROI to actual costs per hire right across the business. We need to help them answer some big business questions, too - questions that have particular relevance to American companies in most states. How can they get the time to hire down below 50 days? How many of their people are passing their probation, and what do they need to do to increase that number? And so on. The potential to improve information and processes is huge, but we’ve got some work to do to get there first.
We’re doing that work in earnest at Broadbean. We’re building tools that will help pull together the data that’s currently all over the place into a single platform - a platform that can help our customers answer exactly these sorts of questions. I’ll tell you a lot more about that in a future post here, but for now I’ll say only this. America still has a brilliant future in the recruitment world, but it’s not going to happen on its own. For digital to really match its own potential, it needs real innovation – something that we're proud to be bringing to the recruitment industry around the world, not just here in the US.